PVR Cinemas Opens Six-Screens Luxury Multiplex In Mumbai's Jio World Drive

Mumbai, October 22 - One of the leading multiplex chains in India, PVR Cinemas continues to increase its overall business properties. Having already 151 screens in the heartland of Hindi cinema, Maharashtra, PVR has now launched a new build six-screen luxury multiplex in Mumbai.

Called Maison PVR, the new multiplex has been opened in Mumbai's Jio World Drive at BKC. The capacity of this luxury 6-screen multiplex is 882-seats, making it one of the largest multiplex in the area. PVR Cinemas now has 157 screens across 38 properties in Maharashtra.

"Innovation and improvisation are in the DNA of our business which has echoed through our every offering. It is a proud moment for us to finally introduce our unique concept to the audience after the unprecedented times we battled through", said Ajay Bijli, the chairman and managing director of PVR Ltd.

The luxury property will house two new LUXE screens and one viewing room for private screenings. The theater also features lounges, libraries with art, grand living rooms, and open kitchens with premium food concepts.

"PVR Maison is inspired by the French archetype and was born out of the quest to explore deeper and newer facets of luxury. It had a global creative team working on each aspect intricately to bring the best for our India patrons", he added.

Theaters in Maharashtra have been permitted to operate from October 22 with 50% seating capacity. PVR said in a statement that it will function with 100% vaccinated staff and will follow all covid-19 guidelines released by the government.

PVR plans to add 90-100 screens over the period of the next 12 months all over India.

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