Bollywood
Bookings For May 1 Still Closed? Here Is The Real Reason Behind The Massive Screen Sharing War
BY CHRISTA LINCY
The cinema exhibition sector in India is currently facing a significant programming hurdle as bookings for the May 1 holiday weekend remain largely closed in several key locations. According to a report by Bollywood Hungama, exhibitors are finding it difficult to manage show-sharing arrangements due to a high volume of new releases and existing holdover films. This situation has led to a delay in opening advance ticket sales, even as the industry moves within the final 24-hour window before the scheduled releases. The impact is particularly visible in Mumbai, where several prominent theatres had not opened plans for May 1 as of April 30 morning. This list includes Regal, MovieTime Suburbia, PVR Le Reve, Roxy, Eros IMAX, Kasturba, and Nazrana. Notably, even Sterling, a three-screen multiplex, had yet to finalize its schedule. Other properties such as Devgn CineX in Mulund and Thane, Topiwala, MovieTime Malad, Tilak, and Rajhans Ghatkopar are also yet to open bookings in a full-fledged manner. The primary reason for this deadlock is the sheer number of titles across different languages. Exhibitors are currently tasked with allocating shows for Raja Shivaji (Hindi and Marathi), Ek Din (Hindi), The Devil Wears Prada 2 (English), Patriot (Malayalam), Kara (Tamil), Dhabkaaro (Gujarati), and KD - The Devil (Kannada). Sources within the exhibition sector describe the current scenario as an agni pariksha, as programming teams must balance the demands of multiple distributors in a diverse market like Mumbai while also maintaining shows for holdover hits Michael and Bhooth Bangla. The screen requirements for the weeks biggest release, Raja Shivaji, have added another layer of complexity. Its distributor, Jio Studios, has reportedly sought a wide release with specific demands. For single-screen cinemas, the studio has requested all shows. In multiplexes, the requirement includes 7 shows for 2-screen properties, 10 shows for 3-screen properties, and 14 shows for 4-screen halls. In cinemas with 5 screens or more, the demand stands at 16 shows daily, covering both Hindi and Marathi versions. Furthermore, there is a push to play the film in premium formats such as 4DX and EPIQ. (adsbygoogle = window.adsbygoogle || []).push({}) In addition to these demands, Patriot and KD - The Devil are also scheduled for Hindi dubbed releases. However, bookings for these versions have faced delays across the country, likely due to the ongoing negotiations over screen space. While the logistical issues persist, the overall outlook for the weekend remains positive from a commercial standpoint. The Devil Wears Prada 2 is showing better-than-expected advance interest, and films like Patriot and Kara are expected to perform well in their respective regional markets. Raja Shivaji is also anticipated to draw significant numbers in the Maharashtra belt once the scheduling issues are resolved. The challenge for programmers is not limited to new releases as holdover films like Michael and Bhooth Bangla are still maintaining a steady pace at the box office. These films continue to draw audiences, making it difficult for exhibitors to reduce their show counts to make room for the incoming titles. Since both movies have demonstrated consistent footfalls, theatre owners are reluctant to cut their screenings entirely, which further complicates the negotiations with distributors of the upcoming films. According to sources mentioned by Bollywood Hungama, the need to accommodate these performing holdovers alongside a crowded slate of new releases is a major reason why many cinemas have reached a standstill in their programming schedules.
