Box Office Blockbuster 'Amaran' OTT Release Pushed But Not By Much

Since the movie is performing exceptionally well, it is learned that its OTT release date is set to be extended by a week and it will now arrive digitally after 5 weeks (35 days). Netflix is reportedly the post-theatrical OTT partner in all languages.

It is said that just like other Tamil films, Amaran was originally supposed to start streaming after 4 weeks (28 days) and this is probably the first instance of a Tamil title that the theatrical window being extended in recent times, but the question arises whether the extension is good enough.

Post the Covid-19 pandemic, South Indian films, especially Tamil and Telugu, have been restricted to the 4-week theatrical window, a practice which has received criticism from theatre owners. However, Telugu films which turned box big box office successes got a 2-3 weeks extension in the theatrical window, something the Tamil industry failed to secure.

Amaran, which has crossed 250 crores worldwide in just 12 days, getting one more week to extend its dominance at the box office is a welcome move and this needs to become a regular practice with further extension for all the films for the larger benefit of the industry.

Stay tuned...