Kollywood
Sivakarthikeyan's Madharaasi Struggles To Reach 100 Crore Worldwide
BY SACNILK
Chennai, September 15 - Tamil star Sivakarthikeyan's psychological action thriller Madharaasi was released amid decent hype, but it surprised everyone by opening to better-than-expected collection at the worldwide box office. However, things haven't gone as planned since then for the movie. Directed by AR Murugadoss, Madharaasi had a good opening weekend worldwide with approximately 62 crores. At that point, the movie looked like a sure-shot blockbuster, but after the opening weekend, the pace had slowed down, as the movie had been struggling to reach 100 crores globally. In the second weekend, the maiden collaboration between Sivakarthikeyan and Murugadoss has managed to gross only 10-11 crores worldwide, dropping by a huge over 80% from the first frame. The film's total collection through the second frame (10 days) is around 91 crores gross, including around 67 crores in India. Madharaasi will still be able to cross 100 crores worldwide, but it will take a lot of effort for the film to reach there. A milestone, which looked inevitable at one point, has become a mountain to climb. The early word of mouth suggested a positive reception, but the sharp downward trend has dampened the momentum. Much now depends on whether the film can stabilise during the weekdays and attract audiences to go beyond the century mark. Stay tuned...
