Bollywood
Ramayana music rights deal reportedly locked as T Series makes a wild card entry with an industry breaking offer
BY CHRISTA LINCY
The bidding war for the music rights of Namit Malhotra's Ramayana has taken a definitive turn just hours after the initial reports of a competition surfaced. In what is being described as a wild card entry, T-Series has reportedly secured the deal with a massive ₹75 crore offer. This development comes after Sony Music was leading the race earlier today with a ₹70 crore bid, while the production team was holding out for a target closer to ₹100 crore. According to reports from Lets Cinema, a formal handshake between the Ramayana team and T-Series took place today, with the official paperwork now underway to finalize the partnership. By offering ₹75 crore, T-Series has effectively locked the deal for the global music rights across all languages. This amount represents a new benchmark for the Indian music industry, comfortably surpassing the previous record of ₹54 crore held by Ranveer Singh’s Dhurandhar: The Revenge. (adsbygoogle = window.adsbygoogle || []).push({}) The record-breaking valuation is largely driven by the high-profile nature of the film's score, which is a collaborative effort between Academy Award winners AR Rahman and Hans Zimmer. The combination of these two musical giants is seen as a central pillar of the film’s global appeal, justifying the premium price tag. For T-Series, this acquisition ensures that the soundtrack of one of India’s biggest ever productions will be backed by the country’s largest music label. While the makers were initially seeking a three-figure sum, the ₹75 crore deal is a significant win in terms of pre-release revenue. It marks an increase of nearly 40 percent over the highest previously recorded music deal for a Hindi film. With major distribution partnerships already in place with Dharma Productions and Sony Pictures, locking the music rights at such a high figure further strengthens the financial recovery strategy for the film as it moves toward its Diwali 2026 release.