Bollywood
Do Deewane Seher Mein and Assi Score Poor Opening Day At The Domestic Box Office
BY SUNIT JANGIR
Mumbai, February 21 - There was no respite for the Hindi box office this Friday as Do Deewane Seher Mein and Assi have both registered a low start at the domestic box office, with opening day collections falling short of even low trade expectations. Despite featuring known actors, neither film managed to draw strong footfalls on its first Friday. Starring Siddhant Chaturvedi and Mrunal Thakur, Do Deewane Seher Mein opened slightly ahead in the clash, earning around 1.25 crore net on Day 1. However, the romantic drama struggled with low occupancy across major urban centres, indicating limited audience pull beyond select multiplex pockets. (adsbygoogle = window.adsbygoogle || []).push({}) On the other hand, Taapsee Pannu's courtroom drama Assi fared marginally lower, collecting around 1 crore net on its opening day. While the film received attention for its subject-driven narrative, the serious tone and muted promotions appeared to restrict its reach among mass audiences on the first day. Overall, the poor opening day performance of both films points to a slow Friday at the Hindi box office. The initial word of mouth seems to be ok, particularly for Assi, with the limited awareness among the audience and the subject of the film is a big disadvantage. A big weekend growth will be crucial if Do Deewane Seher Mein and Assi hope to recover in the coming days, as their opening numbers have left little room for error going forward. Stay tuned...