Bollywood
Akshay Kumar, Saif Ali Khan's Haiwaan Strikes A Big Deal For Non-Theatrical Rights
BY SACNILK TEAM
Mumbai, February 28 - Akshay Kumar and Saif Ali Khan-fronted crime thriller Haiwaan has reportedly locked a big non-theatrical deal much ahead of its theatrical release. The film, directed by Priyadarshan, has generated strong buzz in trade circles, thanks to its high-concept premise and the reunion of two major Bollywood stars. According to Bollywood Hungama, Haiwaan has sold its non-theatrical rights for approximately 80 crore, covering satellite, digital, and music rights. The deal is said to have been closed with Sony Network, making it one of the biggest pre-release non-theatrical agreements for a Hindi film in this genre. This strong sale underlines the confidence broadcasters and digital platforms have in the film's commercial appeal. (adsbygoogle = window.adsbygoogle || []).push({}) With this deal in place, the makers have reportedly recovered nearly 70% of the film's overall investment even before release, significantly reducing box-office pressure. Such early recovery has become a crucial strategy for big-budget films, especially in a volatile theatrical market, and Haiwaan seems to have executed it to near perfection. Haiwaan marks a notable collaboration between Akshay Kumar and Saif Ali Khan, whose pairing has intrigued audiences since the project's announcement. Backed by Priyadarshan's storytelling sensibilities and a strong commercial setup, the film is currently eyeing a strategically planned theatrical release in 2026, with expectations riding high both in trade and among fans. Stay tuned...