Mohanlal's Drishyam 3 Pulls Off A Historical Business Deal With Panorama Studios
Kochi, December 1 - Mohanlal's Drishyam 3 has taken a monumental step forward, as the makers have reportedly sealed a historical business deal with Panorama Studios. The franchise, already a benchmark in Indian thriller cinema, is now gearing up for its final chapter, signalling a massive nationwide and global release strategy. Panorama Studios, known for backing and distributing major Bollywood titles, recently acquired the distribution rights. The studio already had Hindi remake rights of the film. This significant partnership ensures that Drishyam 3 will enjoy an expansive release, far beyond the traditional boundaries of Malayalam cinema. (adsbygoogle = window.adsbygoogle || []).push({}) According to the reports, Aashirvad Cinemas, the original producer of the Malayalam blockbuster franchise, has secured a huge 3-digit figure from theatrical + other rights alone from Panorama. Panorama now holds full ownership and will decide the release date and other plans regarding the movie. It is said that Kerala release of Drishyam 3 will be through Ashirvaad Cinemas, and that's their only involvement now onwards. Even though all rights are now with Panorama, the Malayalam version of Drishyam 3 will be released first in theatres worldwide, while the Hindi version, which is scheduled to go on floors this December, will arrive later. (adsbygoogle = window.adsbygoogle || []).push({}) The scale of the deal highlights the extraordinary brand value the Drishyam series holds after the massive success of the first two parts. To put things in perspective, the deal is worth 350+ crores in business for a Malayalam title, which is truly historical as no Malayalam film has ever done this much business. With Mohanlal returning as the iconic Georgekutty and Jeethu Joseph once again helming the project, expectations are soaring for the upcoming film. As anticipation builds, Drishyam 3 is already being touted as one of the biggest Mollywood films ever. This historic deal not only solidifies the franchise's legacy but also marks another major leap for Malayalam cinema on the national stage. Stay tuned...