Sunit Jangir

Sunit Jangir

3987 Articles

As a Senior Editor at Sacnilk, Sunit Jangir leads our coverage on Indian cinema, box office analytics, and global entertainment trends. Passionate about Cricket, Sunit Jangir is an avid sports lover. He finds inspiration in other people's life stories and try to absorb them. Though introvert by nature, he doesn't feel shy when the topic is cinema and sports, particularly cricket.

Articles Written By Sunit Jangir

Mega Blockbuster Dhurandhar (2025) Final Worldwide Box Office Collection, Milestones, and Verdict
51 min ago
Bollywood

Mega Blockbuster Dhurandhar (2025) Final Worldwide Box Office Collection, Milestones, and Verdict

Mumbai, June 12 - Ranveer Singh's Dhurandhar stands tall as one of the biggest blockbuster successes in the history of Indian cinema. Directed by Aditya Dhar, the action thriller not only emerged as the highest-grossing Bollywood film of 2025 but also secured a place among the highest-grossing Indian films of all time. Months after the conclusion of its theatrical run, the film continues to attract audiences digitally. The spy actioner is remembered for its extraordinary box office achievements and widespread audience appreciation. Released on December 5, 2025, Dhurandhar opened to massive numbers and witnessed exceptional growth through positive word-of-mouth. (adsbygoogle = window.adsbygoogle || []).push({}) The film dominated the box office for several weeks, shattering the pre-release doubts and setting numerous records along the way by becoming one of the very few Indian films to cross the 1,000 crore worldwide milestone. At the end of its theatrical run, Dhurandhar registered extraordinary numbers, not just in India and worldwide. The film's remarkable performance was driven by strong audience reception, repeat viewership, and appreciation for its large-scale action sequences, emotional storytelling, and Ranveer Singh's powerful performance. The success of Dhurandhar further established Aditya Dhar as one of the industry's most dependable blockbuster filmmakers. (adsbygoogle = window.adsbygoogle || []).push({}) Dhurandhar Box Office Milestone - - First Indian film to score two consecutive 200+ crore weeks in a single language. - First Indian film to score a bigger second-week collection after a 200+ crore opening week. - Fastest Bollywood film to enter 500 crores Hindi net (before Dhurandhar 2 release) - First Bollywood film to enter 1000 crores India gross. - First film to score 1000+ crores domestically in a single language. - Highest-grossing Bollywood film without China (before Dhurandhar 2) - First Indian film to gross 1000+ crores worldwide in Hindi - Fourth highest-grossing Indian film of all-time. Produced on an estimated budget of around 250 crore (both parts, and excluding marketing), Dhurandhar delivered exceptional returns and emerged as one of the most profitable films of the year. The film comfortably recovered its costs within days of release before going on to generate massive profits across theatrical, satellite, digital, and music rights. (adsbygoogle = window.adsbygoogle || []).push({}) Dhurandhar (2025) Final Worldwide Break Down S. No. Territory Collection 1 India Net Collection ₹840.20 Crore 2 India Gross Collection ₹1,007.85 Crore 3 Overseas Collection ₹299.50 Crore 4 Worldwide Collection ₹1,307.35 Crore 5 Footfalls 3.70 Crore

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Horror's Box Office Rise: Haunted 3D, Backrooms Score Good Opening As Obsession Continues Strong Run On Friday
2 hrs ago
Bollywood

Horror's Box Office Rise: Haunted 3D, Backrooms Score Good Opening As Obsession Continues Strong Run On Friday

Mumbai, June 13 - There were several new releases this Friday in India, and among them, the horror genre continues to emerge as one of the most reliable performers at the Indian box office. While several star-driven films hit cinemas on Friday, it was Vikram Bhatt's Haunted 3D: Echoes of the Past that attracted the strongest audience response among the new releases, further highlighting the growing popularity of horror films in the country. (adsbygoogle = window.adsbygoogle || []).push({}) According to estimates, Haunted 3D opened with an India net collection of approximately 2.50 crore (3 crore gross) on its first day. The film outperformed fellow Friday releases, including Bharat Bhhagya Viddhaata, Main Vaapas Aaunga and Governor, despite carrying a much smaller scale and lower pre-release buzz. The majority of its collections came from Hindi-speaking markets, where the film recorded encouraging occupancy throughout the day. New Hollywood horror thriller Backrooms has also generated interest among urban Indian audiences, particularly in premium multiplexes. On its opening day, the film grossed approximately 1.50 crores, including premiere shows. It was the least expected to perform, but it surprised the trade with its better-than-expected start, very much like Haunted 3D. (adsbygoogle = window.adsbygoogle || []).push({}) Meanwhile, holdover horror-thriller Obsession continued its impressive run at the Indian box office. On its third Friday, the film scored an excellent around 4 crore gross, which is in par with its second Friday collection. This has pushed the total Indian gross collection of the movie to 63.25 crores in 15 days. The movie is heading towards the 100 crore mark, which is a remarkable achievement for an original international title. Together, Haunted 3D, Backrooms and Obsession reflect a larger trend currently visible in the market: horror films are increasingly becoming dependable theatrical attractions, often delivering stronger returns than many mainstream dramas and star vehicles. The success of these titles once again proves that audiences are willing to turn up for well-marketed horror films with engaging concepts.

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Box Office: Haunted 3D Surprises As Bharat Bhhagya Viddhaata, Main Vaapas Aaunga, And Governor Open On Expected Lines
3 hrs ago
Bollywood

Box Office: Haunted 3D Surprises As Bharat Bhhagya Viddhaata, Main Vaapas Aaunga, And Governor Open On Expected Lines

Mumbai, June 13 - The crowded June 12 box office clash has produced an unexpected winner, with Vikram Bhatt's horror thriller Haunted 3D: Echoes of the Past emerging as the strongest opener among the major Hindi releases. Despite facing competition from star-driven films such as Bharat Bhhagya Viddhaata, Main Vaapas Aaunga, and Governor: The Silent Saviour, the horror film managed to attract audiences on its opening day and take the lead at the ticket counters. (adsbygoogle = window.adsbygoogle || []).push({}) According to estimates, Haunted 3D collected around 2.5 crore net on its first day in India, outperforming all the notable new releases. The film appears to have benefited from strong interest among horror fans and the brand value associated with Vikram Bhatt's earlier horror successes. Its opening is being viewed as a pleasant surprise, especially considering the intense competition it faced from multiple releases. Meanwhile, Main Vaapas Aaunga, directed by Imtiaz Ali, opened on expected lines with collections in the 1.15 crore range. The film managed to edge past Bharat Bhhagya Viddhaata and secure the second position among the Hindi releases of the day. While the opening numbers are modest, the film's target audience and word-of-mouth will be crucial in determining its long-term theatrical prospects. (adsbygoogle = window.adsbygoogle || []).push({}) Kangana Ranaut's Bharat Bhhagya Viddhaata also recorded an opening close to industry expectations. The film, based on the heroic efforts of nurses during the 26/11 Mumbai terror attacks, collected around 1 crore net on its first day amid stiff competition at the box office. Manoj Bajpayee's Governor also performed on the expected lines, bringing in around 90 lakh net. The film now relies heavily on positive audience feedback and weekend growth to improve its theatrical trajectory. The battle, however, is far from over. With multiple films catering to different audience segments, the weekend trend will determine whether Haunted 3D can maintain its surprise lead or if Main Vaapas Aaunga and Bharat Bhagya Vidhata can gain momentum through word-of-mouth. For now, the horror genre has once again demonstrated its ability to punch above its weight at the Indian box office.

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Dhurandhar 2 On JioHotstar Scores Biggest Ever Digital Debut and Becomes Most Watched Indian Film On OTT
1 day ago
Bollywood

Dhurandhar 2 On JioHotstar Scores Biggest Ever Digital Debut and Becomes Most Watched Indian Film On OTT

Mumbai, June 12 - Bollywood star Ranveer Singh's Dhurandhar 2: The Revenge hasn't stopped its record-breaking run as it continues its dream run even after completing a historic theatrical journey. The blockbuster action entertainer has now rewritten the record books on OTT, delivering the biggest digital debut ever for an Indian film and emerging as the most-watched Indian film on a streaming platform. (adsbygoogle = window.adsbygoogle || []).push({}) The film premiered on JioHotstar earlier this month with additional footage and received an unprecedented response from viewers across the country. According to official numbers shared by JioStar, Dhurandhar 2 attracted a staggering 50 million viewers during its opening weekend, setting a new benchmark for Indian cinema in the digital space. The record-breaking viewership has helped the film overtake all previous Indian OTT premieres. Directed by Aditya Dhar and headlined by Ranveer Singh, Dhurandhar 2: The Revenge has reportedly crossed 70 million views so far, which makes it the most-watched Indian film digitally across all platforms, beating RRR, which reportedly generated over 50 million views. The already established itself as a box office phenomenon before arriving on streaming. (adsbygoogle = window.adsbygoogle || []).push({}) The action spectacle grossed more than 1,800 crore worldwide during its theatrical run, making it one of the highest-grossing Indian films of all time. Its immense popularity in cinemas created massive anticipation for the OTT release. A major attraction of the digital version was the exclusive Raw & Undekha cut, which featured additional footage and an enhanced viewing experience for audiences. The special edition generated significant excitement among fans, many of whom returned to watch the film again despite already experiencing it on the big screen. The scale of the OTT launch was reflected in the marketing and advertiser interest surrounding the premiere. JioHotstar reportedly partnered with numerous leading brands for the release, turning the arrival of Dhurandhar 2 into one of the biggest digital entertainment events ever seen in India.

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Alpha Teaser Clocked 75+ Million Views In 24 Hours As Stars Come Together To Praise Alia Bhatt's Performence
2 days ago
Bollywood

Alpha Teaser Clocked 75+ Million Views In 24 Hours As Stars Come Together To Praise Alia Bhatt's Performence

Mumbai, June 11 - Alia Bhatt and Sharvari Wagh's Alpha teaser has emerged as one of the biggest digital launches of the year. Released on June 10, the teaser clocked over 75 million views across social media platforms in the first 24 hours, underlining the immense anticipation surrounding the first female-led film in the YRF Spy Universe. (adsbygoogle = window.adsbygoogle || []).push({}) The teaser introduces audiences to the origin story of a deadly assassin played by Alia Bhatt. Backed by Yash Raj Films and directed by Shiv Rawail, Alpha is scheduled to arrive in cinemas on July 3, 2026. The high-octane glimpse showcases intense action, powerful visuals, and a darker tone that sets it apart from previous entries in the spy franchise. It also stars Bobby Deol and Anil Kapoor in key roles. The strong viewership of the teaser has translated into widespread online discussion. While a section of social media praised Alia's action-packed transformation and the film's scale, the teaser also sparked debates and comparisons with other recent action releases, ensuring that Alpha remained one of the most talked-about entertainment topics throughout the day. (adsbygoogle = window.adsbygoogle || []).push({}) THE αLPHA GANG! pic.twitter.com/ZeWBxiPf4U— Yash Raj Films (@yrf) June 11, 2026 Adding further momentum to the campaign, several celebrities, including SS Rajamouli, Shah Rukh Khan, Priyanka Chopra, Salman Khan, Katrina Kaif, Jr. NTR, and Vicky Kaushal, publicly appreciated the teaser after its launch. Their endorsements amplified the conversation around the film and helped push the teaser further into the mainstream spotlight. With over 75 million views in just 24 hours and nearly a month still left before release, Alpha has delivered a strong opening statement for Yash Raj Films. The coming weeks will reveal whether the film can convert its massive online interest into box office success, but the teaser launch has already demonstrated that audience curiosity for this new chapter of the Spy Universe is exceptionally high. (adsbygoogle = window.adsbygoogle || []).push({})

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Double Dhamaka: Dhurandhar 2: The Revenge and Dhurandhar Trending In Top 5 On JioHotstar
2 days ago
Bollywood

Double Dhamaka: Dhurandhar 2: The Revenge and Dhurandhar Trending In Top 5 On JioHotstar

Mumbai, June 11 - The Dhurandhar duology continues to dominate audiences even after its record-breaking theatrical run. Nearly a week after its highly anticipated OTT debut, Dhurandhar 2: The Revenge has emerged as the most-watched title on JioHotstar in India this week. The blockbuster sequel has been drawing massive viewership since its digital premiere, further cementing its status as one of the biggest Indian films of all time. (adsbygoogle = window.adsbygoogle || []).push({}) Released on JioHotstar on June 4, while it is still playing in theatres, Dhurandhar 2 quickly became the number one movie on the platform this week, and continues to rank at the top since its digital debut. The Ranveer Singh-led blockbuster had already rewritten box office history by becoming the second highest-grossing Indian film of all-time worldwide. Meanwhile, the first Dhurandhar is trending at number 4 on JioHotstar, creating a rare double among the most-watched titles. The overwhelming response has helped the sequel maintain its grip on the top spot while also driving viewers back to the original film, which has re-entered the platform's most-watched titles list. (adsbygoogle = window.adsbygoogle || []).push({}) The success of both films on streaming reflects the cultural impact of both films. While many viewers are revisiting the original Dhurandhar to relive the journey, others are experiencing the saga for the first time after hearing about the sequel's phenomenal box office run and OTT reception. The renewed interest has created a rare scenario where both instalments are trending simultaneously on one of India's largest streaming platforms. Earlier, both films scripted box office history by grossing over 1300 crores and 1800 crores worldwide, simultaneously, and also becoming the first Indian film series to gross over 3000 crores globally. With Dhurandhar 2 occupying the No. 1 position and Dhurandhar sitting at No. 4 on JioHotstar's India charts, the spy actioner has once again proven its staying power. From shattering box office records to dominating streaming rankings, Aditya Dhar and Ranveer Singh's blockbuster series continues to set new benchmarks for Hindi cinema.

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Cocktail 2, Alpha, Welcome To The Jungle And More: Bollywood's Crucial One Month Summer Window Begins
2 days ago
Bollywood

Cocktail 2, Alpha, Welcome To The Jungle And More: Bollywood's Crucial One Month Summer Window Begins

Mumbai, June 11 - The Hindi film industry is entering what could be its most important theatrical phase of 2026. In less than 30 days, Bollywood will see the release of five major films with significant commercial expectations. Beginning with Bharat Bhhagya Viddhaata on June 12 and concluding with Dhamaal 4 on July 10, the industry will be hoping for a sustained run of box-office successes to strengthen the theatrical business during the summer season. The crucial release window kicks off with Kangana Ranaut's patriotic drama Bharat Bhhagya Viddhaata on June 12, which is based on the true events of the 26/11 Mumbai terror attacks, focusing on the staff at Cama Hospital who risked their lives to save over 400 patients. It is Kangana's first release since Emergency in January 2025. (adsbygoogle = window.adsbygoogle || []).push({}) BBV is followed by one of the year's most anticipated romantic dramas, Cocktail 2, on June 19. The sequel, led by Shahid Kapoor, Kriti Sanon, and Rashmika Mandanna, has generated considerable buzz among moviegoers and currently sits among the most-awaited Hindi films of the year. A week later, superstar Akshay Kumar-led comedy entertainer Welcome To The Jungle arrives on June 26, carrying the responsibility of reviving one of Bollywood's most popular comedy franchises. The momentum continues with Yash Raj Films' ambitious spy action thriller Alpha on July 3. Headlined by Alia Bhatt, Sharvari Wagh, and Bobby Deol, the film marks the first female-led instalment in the YRF Spy Universe and is expected to be one of the biggest Hindi releases of 2026. The film's teaser has already sparked significant discussion online, making it one of the most closely watched projects of the year. (adsbygoogle = window.adsbygoogle || []).push({}) Major Bollywood Releases In Next Four Weeks (June 12 - July 10) S. No. Movie Release Date 1 Bharat Bhhagya Viddhaata June 12 2 Main Vaapas Aaunga June 12 3 Governor June 12 4 Cocktail 2 June 19 5 Welcome 3 June 26 6 Alpha July 3 7 Dhamaal 4 July 10 The one-month stretch concludes with Dhamaal 4 on July 10. Featuring Ajay Devgn and an ensemble cast, the comedy sequel is expected to attract family audiences and capitalise on the franchise's strong popularity. The decision to position the film for a solo release has further increased expectations surrounding its box office prospects. For Bollywood, the significance of this release corridor extends beyond the fate of individual films. The industry has often relied on a cluster of successful releases to create positive momentum at the box office. With a patriotic drama, a romantic sequel, franchise-based comedy spectacles, and a spy action thriller arriving in consecutive weeks, the next month could play a defining role in shaping the narrative of Bollywood's theatrical business for the remainder of 2026.

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Virat Kohli Beats Shah Rukh Khan and Priyanka Chopra To Become Most Valuable Celebrity of India
3 days ago
Bollywood

Virat Kohli Beats Shah Rukh Khan and Priyanka Chopra To Become Most Valuable Celebrity of India

Mumbai, June 10 - Indian cricket icon Virat Kohli has added another remarkable achievement to his illustrious career. The former India captain has emerged as the most valuable celebrity brand in the country, surpassing some of the biggest names in Indian entertainment, including Shah Rukh Khan and Priyanka Chopra Jonas. (adsbygoogle = window.adsbygoogle || []).push({}) According to the Fortune India–Interbrand Most Valuable Celebrities ranking, Kohli's brand value stands at an impressive 3,542 crore, placing him at the top of the list. The ranking measures a celebrity's commercial influence based on factors such as endorsement strength, consumer appeal, cultural impact, digital presence, and overall marketability. Kohli's rise to the No. 1 position comes as no surprise given his unparalleled popularity both on and off the cricket field. The batting superstar continues to be one of the most sought-after faces for brands across sectors ranging from fashion and lifestyle to technology and finance. His massive social media following and consistent public engagement have further strengthened his standing as one of the world's most marketable athletes. (adsbygoogle = window.adsbygoogle || []).push({}) Bollywood superstar Shah Rukh Khan secured the second spot in the rankings, reflecting his enduring appeal and successful comeback in recent years. Global entertainment star Priyanka Chopra Jonas completed the top three, underlining her strong international presence and influence across multiple industries. The latest ranking highlights the growing power of sports personalities in the branding landscape. While actors have traditionally dominated celebrity endorsements in India, Kohli's ability to connect with audiences across demographics has enabled him to emerge as the country's most valuable celebrity brand.

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Alpha Teaser: Alia Bhatt's Spy Actioner Faces Expected Negativity, And Teaser Has Little To Do With It
3 days ago
Bollywood

Alpha Teaser: Alia Bhatt's Spy Actioner Faces Expected Negativity, And Teaser Has Little To Do With It

Mumbai, June 10 - The teaser of Alpha, the first female-led film in YRF's Spy Universe, was finally unveiled on Wednesday, giving audiences a glimpse into the action-packed world headlined by Alia Bhatt, Sharvari Wagh, and Bobby Deol. While the teaser quickly became one of the most talked-about topics across social media platforms, it also attracted a wave of criticism from certain sections of the internet. While discussions about a major film are expected, a significant portion of the negativity directed at the teaser appears forced and intentional, which has very little to do with the teaser itself. In reality, Alpha had become a target for a section of online users long before its first footage arrived. One reason is the presence of Alia Bhatt in the lead role. (adsbygoogle = window.adsbygoogle || []).push({}) Over the last decade, Alia has established herself as one of Bollywood's most successful and commercially viable stars, but that hasn't saved her from online trolling and polarised opinions. Despite being hailed as one of the finest actors of this generation, she has always been under public scrutiny and online trolling, largely for being a star kid. Any major project featuring Alia inevitably attracts a vocal section of critics who are often ready with their verdict before the promotional campaign even begins. As a result, Alpha entered the conversation carrying baggage that had little to do with the film itself. The film's association with Yash Raj Films has added another layer to the scrutiny. (adsbygoogle = window.adsbygoogle || []).push({}) The YRF Spy Universe, which includes blockbuster franchises such as Tiger, Pathaan, and War, has become one of Indian cinema's most successful shared universes. At the same time, some sections of the audience have criticised certain entries for their portrayal of India-Pakistan relations, arguing that the films occasionally take a softer approach than they would prefer. However, the teaser of Alpha does not indicate that the story revolves around Pakistan or follows any of the themes that previously attracted such criticism. Despite that, the film continues to receive similar attacks, suggesting that many reactions are being driven by assumptions rather than the actual content on display. The timing of Alpha's teaser has also coincided with the excitement surrounding Dhurandhar films. Aditya Dhar's spy actioner, inspired by real events, has generated praise for its grounded tone and hard-hitting depiction of terrorism. The strong response to Dhurandhar films has further emboldened some online commentators, who are using the film as a benchmark to criticise Alpha even before its story has been revealed. (adsbygoogle = window.adsbygoogle || []).push({}) Another factor often cited by industry observers is Yash Raj Films' long-standing reputation for relying more on its own marketing strategy than on widespread paid promotional campaigns across social media circles. Whether entirely accurate or not, the perception exists that YRF is less willing than some studios to engage in the increasingly common practice of paid online promotion. As a result, YRF's projects frequently face a harsher digital environment where praise is scrutinised, and criticism tends to gain greater visibility. This also raises a big question about the Bollywood industry's growing dependence on what many describe as a "pay-and-get-praise" ecosystem. While no major studio publicly acknowledges such practices, the perception has become widespread enough to influence how online reactions are interpreted.

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Welcome To The Jungle Trailer: Akshay Kumar, Suniel Shetty and Paresh Rawal Set To Unleash Madness on 11 June
3 days ago
Bollywood

Welcome To The Jungle Trailer: Akshay Kumar, Suniel Shetty and Paresh Rawal Set To Unleash Madness on 11 June

Mumbai, June 8 - The makers of superstar Akshay Kumar-fronted Welcome To The Jungle are gearing up for the next major phase of the film's promotional campaign. After generating buzz with its teaser and songs, the highly anticipated comedy entertainer is now set to unveil its theatrical trailer on June 11 at a grand launch event. On Wednesday, the makers confirmed that the trailer of the film will be launched on June 11, reportedly in the presence of the film's cast and crew. The nearly three-minute-long promo is expected to showcase the film's trademark blend of comedy, action, and chaos, while offering audiences a better understanding of the story and characters. (adsbygoogle = window.adsbygoogle || []).push({}) Directed by Ahmed Khan, Welcome 3 is the latest instalment in the popular Welcome franchise. The film features an ensemble cast led by Akshay Kumar, alongside Suniel Shetty, Paresh Rawal, Arshad Warsi, Jacqueline Fernandez, Disha Patani, Raveena Tandon, Lara Dutta, Rajpal Yadav, Johnny Lever, Shreyas Talpade, Tusshar Kapoor, Jackie Shroff, Aftab Shivdasani, and several others. The film's promotional campaign began earlier with the release of its teaser and songs, both of which received a positive response from fans. The teaser introduced audiences to the film's adventurous jungle backdrop and hinted at the larger-than-life comic madness that the franchise is known for. Since then, excitement for the trailer has continued to grow among moviegoers. (adsbygoogle = window.adsbygoogle || []).push({}) Report suggests that the chemistry between Akshay Kumar, Suniel Shetty, and Paresh Rawal will be one of the major highlights of the film. Their comic timing and screen presence are expected to play a key role in delivering the laughter-packed entertainment that audiences associate with the Welcome brand. Scheduled to hit cinemas on June 26, Welcome To The Jungle is among the most awaited Bollywood releases of the year. With the trailer launch now just days away, fans are eager to see whether the film can recreate the magic of its predecessors and emerge as one of the biggest comedy entertainers of 2026.

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Alpha Teaser: Alia Bhatt Turns Killing Machine In First Look Teaser As YRF Confirms New Release Date Of Spy Actioner
3 days ago
Bollywood

Alpha Teaser: Alia Bhatt Turns Killing Machine In First Look Teaser As YRF Confirms New Release Date Of Spy Actioner

Mumbai, June 10 - The much-awaited teaser of Alpha has finally dropped, and it promises a fierce new chapter in the YRF Spy Universe. Headlined by Alia Bhatt, Sharvari Wagh, and Bobby Deol, the first glimpse introduces audiences to a darker, more intense world in which Alia's character is portrayed as a ruthless, highly trained assassin. The teaser marks the beginning of Yash Raj Films' ambitious promotional campaign for one of the biggest action spectacles of 2026. (adsbygoogle = window.adsbygoogle || []).push({}) The teaser wastes no time in establishing its gritty tone. Alia Bhatt is seen in multiple high-octane action sequences, showcasing hand-to-hand combat, tactical operations, and deadly precision. Unlike previous protagonists in the spy franchise, Alpha appears to focus on the origin story of a girl who is raised and moulded into a killing machine. The first glimpse of the film solely focuses on Alia Bhatt's character and Bobby Deol, who plays her father and trains her to become India's next-generation soldier. The scale of the action and stylish visuals suggest that YRF is positioning Alpha as a major theatrical event. Directed by Shiv Rawail, the film is the first female-led instalment in the blockbuster spy franchise. (adsbygoogle = window.adsbygoogle || []).push({}) With this, Yash Raj Films has also confirmed that Alpha will be released on July 3rd, after the release date was advanced from July 10. With its action-packed first look, Alpha has instantly become one of the most talked-about films of the year. YRF's marketing campaign is expected to intensify in the coming weeks, with the studio building the film around the idea that "Alpha" is more than just a title—it's an attitude.

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