Virat Kohli Beats Shah Rukh Khan and Priyanka Chopra To Become Most Valuable Celebrity of India

By Sunit Jangir
June 10, 2026 at 4:45 PM IST
301
2 min read
Virat Kohli Beats Shah Rukh Khan and Priyanka Chopra To Become Most Valuable Celebrity of India

Mumbai, June 10 - Indian cricket icon Virat Kohli has added another remarkable achievement to his illustrious career. The former India captain has emerged as the most valuable celebrity brand in the country, surpassing some of the biggest names in Indian entertainment, including Shah Rukh Khan and Priyanka Chopra Jonas.

According to the Fortune India–Interbrand Most Valuable Celebrities ranking, Kohli's brand value stands at an impressive 3,542 crore, placing him at the top of the list. The ranking measures a celebrity's commercial influence based on factors such as endorsement strength, consumer appeal, cultural impact, digital presence, and overall marketability.

Kohli's rise to the No. 1 position comes as no surprise given his unparalleled popularity both on and off the cricket field. The batting superstar continues to be one of the most sought-after faces for brands across sectors ranging from fashion and lifestyle to technology and finance. His massive social media following and consistent public engagement have further strengthened his standing as one of the world's most marketable athletes.

Bollywood superstar Shah Rukh Khan secured the second spot in the rankings, reflecting his enduring appeal and successful comeback in recent years. Global entertainment star Priyanka Chopra Jonas completed the top three, underlining her strong international presence and influence across multiple industries.

The latest ranking highlights the growing power of sports personalities in the branding landscape. While actors have traditionally dominated celebrity endorsements in India, Kohli's ability to connect with audiences across demographics has enabled him to emerge as the country's most valuable celebrity brand.

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Bollywood Virat Kohli Shah Rukh Khan Priyanka Chopra Mahendra Singh Dhoni Ranveer Singh
Published on June 10, 2026 at 11:15 AM

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