Akhil Akkineni's 'Agent' Scores High Pre-Release Worldwide Theatrical Business
A few months back, "Agent" was one of the most-anticipated Telugu movies of the tier 2 heroes, but, the continued delay in the production hit the hype. However, the trailer and the unique promotional activities have brought the movie into the scene again and it is currently carrying a decent buzz among the moviegoers.
Meanwhile, the makers have locked the worldwide theatrical business, and irrespective of the buzz around the movie, it has managed to close a high business for a non-superstar movie. According to T2BLive.com, the pre-release theatrical business of "Agent" is approx. 36.20 crores, which is the second highest ever for Akhil's movie.
The makers have sold Telugu theatrical rights for around 29 crores while the rest of India's theatrical business is around 4 crores. The overseas rights are locked for around 3 crores. The break-even target of the movie will be 37 crores worldwide, which means it will need to score around 60 crores gross worldwide to emerge as a clean hit.
Produced by AK Entertainment, and Surender 2 Cinema, "Agent" will need a unanimous positive response from audiences to achieve the break-even target as it has been seen that the movies with mixed responses have failed badly at the box office. The promotional content released so far has attracted a positive response from everyone which has ensured a decent to good opening.
The movie features Akhil as a rogue agent known to be ruthless and unpredictable. It also stars Malayalam superstar Mammootty in a prominent role along with Sakshi Vaidya as the female lead and Dino Morea, among others.
Stay tuned...