Akshay Kumar and Emraan Hashmi's 'Selfiee' Opening Day Box Office Expectations

Mumbai, February 23 - After the dream start of the year with Shah Rukh Khan's Pathaan, Bollywood gets a reality check of the changing box office dynamics in the current scenario. Kartik Aaryan's Shehzada failed to utilize the momentum created by Pathaan as Bollywood's search for the next hit begins.

The full-fledged advance booking for this Raj Mehta's directorial was opened just 24 hours before the release. While overall pre-sales of Selfiee are low, the pace of it is better than Shehzada which was not going anywhere with its pre-sales numbers.

Selfiee is not a frontloaded box office flick, it is expected to take in a lower opening than Shehzada which took the start of 6 crores net. Going by the advance booking and considering other aspects, Selfiee is expected to open around 4-5 crores net. It has sold approx. 20K tickets so far for the opening day, which can be termed low.

Produced by Prithviraj Productions, Dharma Productions, and Cape Of Good Films, Selfiee is expected to release on over 3000 screens nationwide. This size of the release is enough for a movie to take a good opening, but again there is a lack of excitement among the moviegoers which makes Selfiee a decent starter. The double-digit start, however, is looking very tough with the current pace but can't be ruled out given the extremely positive word of mouth which has become an absolute necessity for non-event films nowadays.

Stay tuned...