Box Office: OMG 2 First Thursday Early Estimates

Mumbai, August 17 - Akshay Kumar's social comedy-drama film "OMG 2" sees a drop of around 35% on its first Thursday. The drop was expected considering the movie is coming after a long holiday period, however, the drop is slightly on the higher side.

The early estimates suggest the first Thursday collection of the movie in the range of 5.25 crores net which takes the total collection of the movie to over 84.50 crores net in the full first week. The multiplexes continue to drive the biz while smaller centers remain dull due to Gadar 2.

"OMG 2" will be targeting 22+ net collections in the second weekend which will take its total collection to over 100 crores net. It has emerged as a clean hit and the hold during the second week will decide how long it can go at the box office.

The film has had a couple of major challenges in its way which has affected its biz big time. Firstly, the movie is "A" rated, and secondly, it was released with a volcano like "Gadar 2" which is going bonkers at the box office. However, despite the adds, "OMG 2" has done really well in the first week and this momentum is expected to continue in the coming days.

Stay tuned...