Dharma Productions To Stop Pre-Release Media Screenings of Its Future Movies

Mumbai, October 7 - Filmmaker Karan Johar's Dharma Productions announced on Monday that it will stop pre-release screenings of its future movies. The studio, like many others, used to host media screenings a day or two before the release dates.

Describing this decision as a crucial measure to preserve the excitement surrounding the movie-going experience, Dharma said in a statement shared with the media, "This decision has been difficult to make, however, we believe it's a necessary step in ensuring that every viewer, including our friends in the media, witness our stories as they were meant to be experienced".

"We believe it will help in maintaining the excitement of the cinematic experience for all", the statement reads. The studio, however, is not entirely stopping the media screening as it confirmed in the statement that going forward, the press screening of each movie will now be hosted in the first half of the release day.

"We warmly welcome all media personnel to join us at these screenings, where you will be the first to witness our latest offerings. We value the relationship built with each one of you over the years and look forward to your continued cooperation", the statement adds.

Dharma's next movie is the action thriller Jigra, starring Alia Bhatt. It is co-produced by Alia's Eternal Sunshine Productions and is scheduled to hit the big screens on October 11.

Stay tuned...