Vikram Vedha First Monday Early Estimates

Mumbai, October 3 - Vikram Vedha went down on the first Monday of its box office run as the early estimates suggest 5.50 crores net. The film has shown around a 50% drop from the first day when the first day itself was not good enough so the drop here is big.

The first Monday collections will take the entire box office collections to over 42cr net mark in four days which is poor collections for a film of this magnitude. The film has underperformed clearly and even the appreciation of the film is very limited which makes the respectable lifetime number way more difficult.

The first week of business of the film is heading for a 60 crores net depending upon the drops. The budget is not huge but still, it's a big film due to the star cast and buzz and these numbers are not at the level which was expected from the film.

The gangster genre films have never worked in Hindi belts on big levels. There were a few films like Vaastav and Once Upon A Time In Mumbai which tested smaller levels of success but that's about it. But those were different times as films need to run close to 8-10 weeks to emerge successful so even with a low start they could survive but now it's all about initials and when a film fails to get much-needed initials, the respectable lifetime business becomes so hard due to very less.

Stay tuned...