Box Office: 'Laila Majnu' Re-Release Scores Very Good Opening Weekend

The Ekta Kapoor-produced heartbreaking tale of romance went unnoticed when it was first released in 2018 and grossed just a little over 3 crores at the Indian box office. However, the film's popularity grew over the years and it found appreciation among the audiences, thanks to television and OTT platforms.

In the 3-day opening weekend of its re-release, Laila Majnu grossed approximately 2.15 crores which is higher than the first weekend of its original run. The movie started with approximately 25 lakh net collection before jumping by 200% on Saturday to 75 lakh net. On Sunday, the movie crossed the 1 crore gross mark, to around 1.15 crores.

This is the first instance in recent times that a Bollywood re-release has touched the 1 crore mark in a single day at the domestic box office. It will be interesting to see how the movie trends during the weekdays, also it is running out of time in its pursuit to top its original run as there are multiple big releases scheduled from August 15.

The movie, however, can take inspiration from Ranbir Kapoor's recently re-released Rockstar which grossed over 10 crores in India. It will be a big win for Laila Majnu if it manages to outgross its original run as there haven't been many films in the past to have done the same.

Stay tuned...