SS Rajamouli And PVR Cinemas Collaborate For Magnum Opus 'RRR'

Mumbai, October 29 - Ace filmmaker SS Rajamouli and the largest multiplex chain of India, PVR Cinemas has collaborated for a first-of-its-kind association for the upcoming magnum opus, RRR. As per the collaboration, PVR has decided to alter its brand identity and logo to the movie name RRR. Starting today, PVR will now be referred to as 'PVRRR'.

Announcing the same, RRR director SS Rajamouli and Ajay Bijli – Chairman & Managing Director PVR Ltd have unveiled the new 'PVRRR' logo in front of the gathered media. PVR as the business partner will promote the film RRR at all their theatres across the country.

Commenting on the initiative, Mr. Ajay Bijli said, "RRR is one of the biggest, most expensive, and greatly anticipated movies of 2022. We are proud to be associated with this larger-than-life spectacle, helmed by SS Rajamouli and considered to be yet another game-changer in the movie business. I am sure this initiative will be able to generate good buzz for 'RRR' and build huge anticipation among the movie buffs".

Speaking about the same, SS Rajamouli added, "I am really happy that theatres are reopening, as I believe the magic of cinema is truly enjoyed in theatres. We are happy that RRR will be releasing in cinemas in January next year and to announce the same what better way to associate with PVR which is now PVRRR".

RRR is a period action drama film, set in pre-independence India. The film is a fictional take on the younger days of celebrated freedom fighters, Komaram Bheem and Alluri Seetharamaraju. The biggest multi-starrer of India features, Jr. NTR, Ram Charan along with Ajay Devgn, and Alia Bhatt in the leading roles. It is produced by D. V. V. Danayya. Pen Studios will release the film in North India. It is scheduled to release on January 7, 2022.

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